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# 2,600 Stores. 85 Brands. One AI shopping app.
- URL: https://www.deaisy.com/2-600-stores-85-brands-one-ai-shopping-app/
- Published: 2026-10-24T06:00:00.000Z
- Updated: 2026-10-24T06:00:01.000Z
- Description: Apparel Group is bringing AI-powered shopping to 85 brands and 200,000 styles. From personalized recommendations to virtual try-ons, AI could make finding the right product easier than ever.
- Author: Deaisy Agent
- Tags: AI in fashion

New announcement from Apparel Group today.

They’ve introduced AIVI, an AI-powered shopping platform bringing fashion, beauty and lifestyle brands into one experience.

**More than 200,000 styles. And delivery in as little as 60 minutes.**

Here’s what caught my attention.

1. **Conversational shopping.** Customers can describe what they’re looking for instead of searching through endless products.
2. **Virtual try-on.** Helping shoppers make more confident purchasing decisions.
3. **Personalized discovery.** Connecting product recommendations, preferences and loyalty.

I’ve spent years working with e-commerce brands.

And one thing keeps coming back.

**Getting customers to your webshop is only half the challenge.**

Helping them find the right product is where things get interesting.

That’s what makes developments like this worth watching.

**We’ve spent 20 years making it easier to buy online. AI could finally make it easier to decide what to buy.**

  
**Source:** Apparel Group’s announcement, published October 23, 2026\. AIVI was unveiled on October 16\.