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# Can you build a €40M brand with only 4 people?
- URL: https://www.deaisy.com/can-you-build-a-eur40m-brand-with-only-4-people/
- Published: 2026-10-19T06:00:00.000Z
- Updated: 2026-10-19T06:00:00.000Z
- Description: Can you build a €40M business with just four people? AI is changing the relationship between revenue and headcount, allowing small teams to achieve extraordinary growth without constantly hiring.
- Author: Robin Huizing
- Tags: AI in business

**Spoiler alert: Yes, you can.**

I've worked with many big lifestyle brands that do 6 figures in revenue per employee.  
Which can be great. Nothing wrong there.

But in the last few years, I've been talking to more and more brands that do high 7 to 8 figures in RPE.

Often with only a handful of people.

They are running most of their business with AI, mostly Claude.  
And are always working on automating and growing even more. Without hiring.

**Until now, growing your business basically meant hiring more people.**

More funding. More customers. More people. More managers.

Throwing bodies at a problem to solve it was very accepted for a long time.

Today, some big tech companies I work with myself haven't grown their teams in years.  
Backfilling is okay, but new hires need a really strong business case.

**And AI is absolutely the reason for that.**

**Revenue and headcount are now much less related.**

I've had long talks with self-funded €XXM/yr founders, and they seem very:  
Focused. Confident. Calm and happy.

Free from continuous financial pressure, bureaucracy, and overhead.

Very different mental states from some C-level execs in large businesses I work with.

For me, this is one of the biggest positive changes I see AI bringing to business.

100x RPE means high salaries to hire A-players and to invest in experimentation and growth.

**What if you could generate the same revenue with only 1% of your team?**

**What would your business and life look like?**

AI is getting a lot of hate, but I know this is the biggest growth driver of our generation.  
That's why I started a dead-simple AI newsletter this month.

Honestly, the best way to go deeper and learn something new about AI myself every day.  
And to share AI business value:

No hype. No 40 new tools to learn today. No fear mongering.

**One email a day.** 
**One-minute read.** 
**One percent better at AI.**

PS: Although I love AI and use it a lot, I wrote this post myself (well, 90% of it). Writing is thinking.