2,600 Stores. 85 Brands. One AI shopping app.

New announcement from Apparel Group today.

They’ve introduced AIVI, an AI-powered shopping platform bringing fashion, beauty and lifestyle brands into one experience.

More than 200,000 styles. And delivery in as little as 60 minutes.

Here’s what caught my attention.

1. Conversational shopping. Customers can describe what they’re looking for instead of searching through endless products.
2. Virtual try-on. Helping shoppers make more confident purchasing decisions.
3. Personalized discovery. Connecting product recommendations, preferences and loyalty.

I’ve spent years working with e-commerce brands.

And one thing keeps coming back.

Getting customers to your webshop is only half the challenge.

Helping them find the right product is where things get interesting.

That’s what makes developments like this worth watching.

We’ve spent 20 years making it easier to buy online. AI could finally make it easier to decide what to buy.

Source: Apparel Group’s announcement, published October 23, 2026. AIVI was unveiled on October 16.