AI COMMERCE DAILY
AI try-on lifts conversion 55%. Walmart prepares for AI shoppers, Shopify connects physical stores, and reviews enter AI shopping.
– 2 min read
AMIRI reports 55% higher conversion with AI try-on, Walmart prepares for AI shoppers, Shopify connects AI to physical stores, and customer reviews enter AI shopping. Every new development that matters in commerce in 2 minutes:
NEW DEVELOPMENTS
01 / AMIRI reports +55% conversion with AI.
Fashion brand AMIRI saw a reported 55% seasonally adjusted conversion lift on selected styles using CATCHES' AI virtual try-on. The technology is now available to retailers, starting with THE OUTNET.
Why it matters: Test virtual try-on on products with high return rates. Measure both conversion and fit-related returns.
02 / Walmart gives AI shoppers a budget.
Walmart introduced Agent Profiles, planned for next month, allowing customers to authorize AI shopping agents, set spending limits and track their purchases separately.
Why it matters: Check whether your commerce platform can provide AI agents with accurate product, pricing and stock information.
03 / Shopify connects AI to physical stores.
Shopify now supports new capabilities allowing compatible AI agents to discover a merchant's retail locations and check product availability at those stores.
Why it matters: Check that your retail locations and inventory data are accurate. AI shopping could increasingly connect online discovery with offline purchases.
04 / Customer reviews enter AI shopping.
Bazaarvoice partnered with DaVinci Commerce to bring verified customer reviews into AI-powered shopping experiences.
Why it matters: Make sure your product reviews are recent, detailed and accessible. They could increasingly influence AI recommendations.
SPOTLIGHT
Could AI finally solve fashion's fit problem?
The numbers from AMIRI caught my attention.
According to CATCHES, its virtual try-on technology delivered:
- +55% seasonally adjusted conversion.
- +80% seasonally adjusted add-to-cart rate.
- −30% fit-related returns.
These are company-reported results from selected products, not a guarantee of similar outcomes elsewhere.
But think about the economics.
Fashion brands spend millions attracting customers, only to lose sales because shoppers aren't sure which size to order.
And even when they buy, there's the cost of returns.
What if improving the fit experience could increase revenue and reduce costs at the same time?
That's an AI application I'd be watching closely.
TIP FOR TODAY
Pick one of your most frequently returned products.
Check whether its product page clearly answers questions about sizing, dimensions or shade.
Missing information? Add one concrete improvement to your product content backlog today.
DEAISY
Your daily advantage in AI Commerce.
Written by
Commercial Director | Commerce, AI & Growth
On a mission to solve AI illiteracy.
Engineer. Designer. Founder.
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